UFC 276 was expected to be the best event of the year, but despite some quality performances and impressive finishes, the way the middleweight championship main event played out resulted in many coming away from the contest feeling let down.
On this episode of the Keyboard Kimura Podcast, ESK discusses expectations in MMA — how they’ve continued to escalate, how that impacts reactions to athletes, individual performances, and fight cards, and wonders whether we’re suffering from a situation where the bar is being set so high that it’s nearly impossible to clear it.
Now let me tell you about our new sponsor…
ONE BONE is a brand I’ve fallen in love with over the last eight or nine months.
They’re a Montreal-based apparel company that designs gear specifically with bigger folks in mind, offering all kinds of amazing fits that are stylish and cool, while still fitting exceptionally well, thanks to their detailed sizing system and handy sizing guide.
I personally own a bunch of their stuff, including the Every Day Pants, a few different shirts and hoodies, and the Essential Bomber, which is absolutely dope.
So I reached out to the fellas about sponsoring the show and hooking subscribers up, and they said, “HELL YEAH!” and so here we go:
Loyal listeners of the show and subscribers to this newsletter can head on over to their website — onebone.com — and enter the promo code ESK10 at checkout to save 10 percent on your order; simple as that.
The gear is awesome and I know you’re going to love it.
Go join the ONE BONE FAMILY!
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